Dr. Tamir Gedo serves as the CEO of Beyond Oil. Dr. Gedo draws upon 25 years of experience as a marketing and business strategy expert serving in academic, government, and industry functions. Dr. Gedo’s extensive expertise in international marketing, branding, entrepreneurship, and business strategy has served him in his various leadership roles. He has contributed to a wide range of branding, strategic planning, and market penetration activities as a senior manager or executive director of major companies in a variety of industries, including the pharmaceutical industry. Dr. Gedo founded BOL Pharma and served as CEO and founding Board member, during his period he grew the company from four employees to become the largest cannabis company in Israel which owned around 40% market share. He served as executive director at Lundbeck Israel and Maccabi Healthcare which is the second largest health medical organization in Israel. As a consultant, Dr. Gedo provided services to companies in the medical, nutrition, and pharmaceutical industries. In addition to his business and consulting practice, Dr. Gedo has served as the head of the marketing department and other faculty positions of several colleges in Israel such as the Max Stern Yizrael Valley College and IDC Herzelia College and has guest lecturer in the Department of Business Administration of Shanghai University. He has taught undergraduate and graduate-level courses in global marketing, business strategy, innovation, and entrepreneurship. Dr. Gedo received his Ph.D. in Economics from Manchester Business School (UK) and an MBA from Ben Gurion University (Israel). He completed a B.Sc. in Molecular Biology at Bar Ilan University (Israel).
Jonathan Or is a Co-Founder of Beyond Oil, currently serving as the Chief Marketing Officer and part of the executive team. Mr. Or is specialized in marketing and product management (Technion University) and AccounTech, Business Management at IDC University. He is also certificated as a board director by the Israeli Bar Association. He served as a captain in an elite technology unit in the IDF from 2012 to 2018. Mr. Or joined his father, Pinhas, and took part in the Beyond Oil invention process. Step by step, they have built Beyond Oil from a small lab in their garage to an innovative and breaking-through company. He has gained rich experience in the vegetable oils field, from the business aspect and the scientific aspect as well. As an entrepreneur, Jonathan has dealt with every issue at Beyond Oil, at the strategic and practical levels, including marketing, business development, R&D, patents, HR, fundraising, government grants and finance.
Michal Warner is the Chief Technology Officer of Beyond Oil and is responsible for the development and implementation of its products. Ms. Warner is a food engineer and biotechnologist, having graduated at the Technion (BSc) and completed the Transition to General Management course at L'Oréal at Cedep Fontainebleau. She also completed the Directors' Course in Public Companies and TPM course at the Japan Institute of Plant Maintenance . In 2018, Michal graduated from the School of Public Policy at the Hebrew University of Jerusalem (MA). She has held positions in the field of R&D, technology, process engineering, performance improvements, and Plant management in the plants of corporations in Israel (CPC Bestfoods, Unilever, L'Oreal, Tate, and Lyle). In recent years, she has held parallel positions in the public municipal field as CEO of the Karmiel City Economic Company, as a director in the Bar-Lev Industrial Zone in the north. In 2018, until the outbreak of the COVID-19 pandemic, Michal managed R&D and production at Gennie Enterprise Ltd., a start-up in the field of food. She joined Beyond Oil in 2021, and after a short period of acquaintance was appointed to the position of full-time CTO.
Shany Touboul is a senior financial and accounting executive with wide experience in a public traded and private companies across the real estate, retail, accommodation and industrial industries along with “Big Four” public accounting background and IFRS. He is a leader with broad international financial management and operations experience. Mr. Touboul served as a senior associate at E&Y Israel in between 2005 to 2008. He also served as senior controller from June 2008 to December 2013 at Gazit Globe ltd (NDX: GZTGF; TLV:GZT.TA) and participated in Gazit Globe Ltd.’s IPO in the Nasdaq. Mr. Touboul also served as CFO of A.S.R.R., a public traded company in Israel (TLV:SPIR) from 2014 to 2016. He also served as a CFO in Chemada Fine Chemicals Ltd., an industrial medical industry company, from April 2017 to June 2018, as well as CFO of the Dalal Group Ltd. from August 2018 to May 2021. Mr. Touboul has a BA in Business Administration from the college of management academic studies in Israel and is also a Certified Public Accountant in Israel.
Denise Pilla is the Corporate and Administrative Clerk at Vancouver Corporate Solutions, a corporate services company based in Vancouver, BC. She is the corporate secretary for Emergent Metals Corporation (EMR:TSXV) and was the corporate secretary of FTC Cards Inc., the company that merged with Beyond Oil in its public listing transaction in Canada. She has a business administration diploma from the University of the Fraser Valley and is currently completing the Canadian Securities Course.
Tali Mizelman joined Beyond Oil as a marketing manager. She is founding, setting, managing, coordinating, and executing the marketing strategies and executing tactical plans that meet and promote the company business strategy and budget. Ms. Mizelman carries a wide experience in B2B, B2C and B2B4C marketing in global and private companies across many industries, among them retail, FMCG, real estate, Hi-Tech and industrial industries. Ms. Mizelman holds a MBA from Peres Academic Center in Israel and BA in Behavioral Sciences & Business Administration from Ben-Gurion University in Israel. With her experience in Offline, Online and PR marketing, along with a versatile ability to adapt to different sectors, channels and business models, Ms. Mizelman is leading all the company’s marketing PR & IR. Before joining Beyond Oil Ms. Mizelman was the Head of Marketing in a leading FMCG company. Before that served as a Head of Marketing at Localized - a SaaS Start-up company in the real estate arena. In her past she also served as a marketing manager for 5 years at CASTRO (a public company, running more than NIS 1B) - Israel's #1 fashion brand, and was responsible as well for the digital marketing and the E -commerce of the company. Ms. Mizelman had also gained experience at working in a global industrial company - ASSA ABLOY, for 5 years, in various roles in the marketing department and as Marketing VP.
Adv. Hoda Bahansi holds a bachelor's degree in law and a master's degree in law specializing in law and technology from the University of Haifa, Israel. Mrs. Bahansi. Has completed accounting studies in the United States and is a US CPA candidate. She has been a member of the Israel Bar Association since 2005. Adv. Hoda has over 15 years of experience and knowledge in the commercial field, experience in the development of high-tech companies; has taken part in establishing over 50 High-tech Companies, has been involved in large investment transactions from the negotiation stage to due diligence and closing, and has Results-oriented finance/legal professional with extensive experience in privately early staged held enterprises. Working with various interfaces in organizations in the private and public sectors in Israel and abroad. Proven track record in delivering innovations in finance strategy and corporate planning for capital-intensive global industries.
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