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About Beyond Oil

Built from

a personal need

“This is a contribution I didn’t think I’d bring to the world anymore After all I came back from the dead.”

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From personal problem to global standard.

17 years, one family & a proven technology.

2005
Chapter 01

The problem was personal.

Michael Pinhas Or an attorney by training suffered for years from severe acid reflux. Searching for an answer, he turned his attention to something most people take for granted:the food we eat every day, and how it's actually cooked.

What started as a personal investigation quickly went deeper. He studied the chemistry of frying oils and the documented links between degraded oil and disease. The problem was not his alone it was global. And no one was solving it.

01
Michael Pinhas Or during the early investigation
2018
Chapter 02

17 years. Father & son. One workshop.

Pinhas built a workshop behind his home in Yifat, northern Israel and his teenage son Jonathan worked beside him from the start. Together they mixed powders and refined the chemistry, formulation after formulation.

He invested over 30 million shekels of family capital. No outside investors. No shortcuts. Just 17 years of research and the conviction that the problem could be solved.

02
Jonathan and Pinhas working together in the laboratory
2022
Chapter 03

From private problem to global standard.

In 2018, Beyond Oil was incorporated built on a technology already proven in the workshop for nearly two decades. In May 2022, the company went public on the Canadian Securities Exchange (CSE: BOIL).

Today the filter powder is patented, FDA-cleared, Health Canada-approved, and operationally proven in commercial kitchens acrosssix continents.

03
Beyond Oil product in a commercial kitchen

My father started this to save himself.

We continue it to help others avoid the same path.

Jonathan Or

CEO & Co-Founder - Beyond Oil

The team building

Beyond Oil globally.

Operators, scientists, financial leaders, and growth strategists assembled to scale the technology from a family invention into a global standard.

 
The Founders
Jonathan Or

Jonathan Or

CEO & Co-Founder
Michael Pinhas Or

Michael Pinhas Or

President & Inventor
Executive Team
Shany Touboul

Shany Touboul

Chief Financial Officer
Aviran Fine

Aviran Fine

Chief Operating Officer
Michal Werner

Michal Werner

Chief Technology Officer
Raz Sharon

Raz Sharon

Chief Marketing Officer
Tzahi Israel

Tzahi Israel

Chief Revenue Officer
Michael Nemirow MN

Michael Nemirow

President, North America
Advisory & Strategic
Adi Olesker AO

Adi Olesker

VP, Investor Relations
Dganit Kramer DK

Dganit Kramer

Advisory Board
Giora Bardea GB

Giora Bardea

Advisory Board
Daniel Birnbaum DB

Daniel Birnbaum

Advisory Board
Greg Orman GO

Greg Orman

VP, Global Accounts

Governance

experience, and oversight.

Beyond Oil is a publicly-traded company governed by an independent board with deep experience across insurance, food & beverage, finance, and operations.

 
 
Board of Directors
-- Dani Itzhaki -->
Chairman
Dani Itzhaki
  • Currently the CEO of Shomera Insurance Co. Ltd.
  • Former board member at Menora Mivtachim Pension & Provident Funds Ltd.
  • BA in Business Management, College of Management Academic Studies. MA in Law, Bar-Ilan University.
-- Erez Winner -->
Independent Director
Erez Winner
  • Over 25 years in senior management across food & beverage, manufacturing, import and export.
  • Former CEO of Jerusalem Wineries, a major Israeli winery with intensive export activity.
  • Current CEO of Willi Food Investments Ltd. (TASE) and VP at G. Willi Food International Ltd.
-- Robert Kiesman -->
Director & Senior Vice President
Robert Kiesman
  • Private business owner and corporate & securities lawyer.
  • Experienced public company director & officer.
  • Vice Chair of Provincial Health Services Authority, overseeing a C$4 billion budget.
-- Yaffa Brizinov -->
Independent Director
Yaffa Brizinov
  • Operational Excellence & IT Consultant (2025–Present).
  • Group CIO & VP Information Systems, Emilia Development Group (2017–2024).
  • Head of Operational Systems Projects, CHS Inc., USA (2013–2017).
  • VP Operations, Supply Chain & IT, Solbar Industries. Global CIO, Solbar (2008–2011).

Ready to turn frying into a

Measurable Brand Standard?

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FDA Compliant · NSF Certified · HACCP · Patented Technology · 16 Countries

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